She Works Hard for the Money

Hard work usually pays off, but so does wisdom and knowledge.  You can work as hard as an ox, but if you don't know what you're doing, it could all be in vain.

Do your research to find out what your customers want, what the best ways are to reach potential customers, and how to best spend your advertising/marketing money.

Seek advice and help from those who have had success in your area of expertise, and see how they do things.  Many will offer help for free, and many have classes and videos you can watch for a fee.

Hard work combined with knowledge and wisdom will be your key to success!